Preeminent music strategist for luxury brands. World’s greatest DJ. Creative genius and very cool dad.
These are just a few of the ways I’ve asked people to describe me.
Hi, I’m Dash. I’m the Creative Director for the Americas at Musicstyling, where I consult for the world’s best hotel and restaurant groups - providing brand-level music strategy and curation. I am also a partner at Friends and Lovers in Brooklyn and a DJ of 20 years.
In my spare time, I love to play records, play basketball, and play with my kids. Obsessed with design, NYC, travel, dogs, and the Knicks.
The imagination to dream wildly + the expertise to bring it to life.
1 Hotels
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AKA
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Altamarea
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Aman
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Blind Barber
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COTE
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Faena
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Fitler Club
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Hotel Indigo
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Indigo Road
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Intercontinental
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Marcus Samuelsson Group
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Park Hyatt
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Ritz-Carlton
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Rosewood
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St. Regis
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1 Hotels 〰️ AKA 〰️ Altamarea 〰️ Aman 〰️ Blind Barber 〰️ COTE 〰️ Faena 〰️ Fitler Club 〰️ Hotel Indigo 〰️ Indigo Road 〰️ Intercontinental 〰️ Marcus Samuelsson Group 〰️ Park Hyatt 〰️ Ritz-Carlton 〰️ Rosewood 〰️ St. Regis 〰️
Music strategy isn’t one good playlist, or even a hundred of them. It’s considered work that shapes how customers see a brand, how long they stay, how much they spend, and how they remember it.
Whether it's a global luxury brand, a Michelin-starred restaurant, or an independent bar, approach is part art, part science, and it starts with research. I go deep on the brand, the guests, the neighborhood, and the story the space is trying to tell. Then I imagine the scene: the emotional temperature of the room and what every moment and interaction should feel like. From there, I apply real methodology and data-based logic. What comes out is a sound built on twenty years of experience, good taste, and a genuine love of meaningful work.
Select Clients
I’ve always loved rocking a party, but there’s more to DJing than moving a dancefloor.
It’s about connecting people to a specific place at a specific time. The right song at the right moment can bring back a memory, spark something new, and make people feel like they’re exactly where they need to be.
For twenty years, I’ve played everything from festivals to weddings, all-vinyl sets for private dinners, mega clubs, and brand events, and I bring the same care to every room.
Notable Clients
Back Market · Bloomingdale's · CreativeMornings · Diane von Furstenberg · DKNY · Gem & Bolt · Gibson · Gillette · GQ · Harare NY · HBO · Heineken · Helmut Lang · Ilegal Mezcal · Jack Daniel's · Jägermeister · Kenneth Cole · The Macallan · Nike · Nissan · Pace Gallery · Publicis · Refinery29 · Sage Realty · Saturday Night Live · Teach For America · Tribeca Film Festival · Universal McCann · UrbanDaddy · Wildfox
Select Residencies, Venues, and Events
Bardot (Miami) · Blackbird Ordinary (Miami) · Blind Barber (NYC, Miami, LA, Philadelphia) · Bounce (San Francisco) · Brooklyn Botanic Garden · Brooklyn Hip-Hop Festival · Camp Bisco · Clark University · CMJ · Coyo Taco (Miami) · Dante's HiFi (Miami) · DUMBO House · Foufounes Électriques (Montreal) · Full Moon Festival · Future Old School · Governors Ball · Hiro Ballroom · House of Yes · InterContinental Bali · InterContinental San Francisco · Juanillo Beach (Punta Cana) · Le Poisson Rouge · Ludlow House · Madison Square Garden · Mandarin Oriental · The New York EDITION · New York International Auto Show · New York University · Panorama Festival · Public Hotel · The Saint (New Orleans) · Sleep No More · S.O.B.'s · Soho House (Miami, NYC) · The Standard · SUD (Santo Domingo) · University of Wisconsin–Madison
“Welcome to my curatoria. Have a look around. Everything is $0.00.”
Built for the IHG Food & Wine Conference, 2026, a collection of records inspired by San Francisco.
This work out playlist is one of my favorites for an hour of hoops. Done for my friends at Philly’s Fitler Club
Select 1960s and 1970s records from across East and Southeast Asia. Psychedelic, A Go-Go, Funk, RnR, and more. Heavy on the reverb, easy on the ears.
A collection of fun, soulful, classic disco that ranges to the B Side and cult hits, to lesser known dancefloor heaters.
Compiled for hip hop’s 50th birthday, I put together my 50 favorite hip hop songs of all time.
A playlist that dives into African-American music from the late 19th and early 20th century - exploring the earliest examples of Rock & Roll music as well as its direct influences in Blues, Gospel, and Jazz.
A collection of americana, alt country and folk records. Long drive tested and approved.
From post bop to experimental to Ethiopian Jazz, this playlist is full of accessible yet fascinating Jazz Records which either have personal or stylistic significance.